Ipsa Mehta — Product, Design & Strategy

Selected work

VerifiMe

Lead › Head of Product & Design

2023–25

Reusable identity verification. Prove who you are once, then share it. Except nobody sets out to verify their identity. They set out to get a mortgage. I joined a founding team of six as its only designer and helped shape the product through customer learning. Within a year my role expanded to Head of Product & Design.

Southern Cross

Lead UX Designer

2021–22

The internal platform every health claim passes through. Assessors, underwriters and quality specialists all worked in it, and had years of workarounds built around software that was reaching end of life. I led research and design for the rebuild, joining a programme already in flight without a designer on it.

The rebuilt platform: claims queue, claim detail and line entry.

Vodafone NZ

Senior UX Designer

2019–21

When one business buys another, the telco services have to move with it. Nearly 30% of business customers left rather than complete the transfer. Two businesses had been sharing one printed form. The brief was to digitise it. The problem was that it was shared. One of several projects across two years there.

Also

ANZ, an AI reviewer that checks designs against the bank's accessibility guidelines
Insite.AI, Goat Ventures, machine learning that recommends what retailers stock and where
McCarthyFinch, Goat Ventures, AI drafting for lawyers, shipped into Word because that's where they already worked
Airveda, founding designer — air quality information made legible
1MG Technologies, diagnostics booking at 10M+ users; conversion up a third

About

I came to product design from animation. A Graduate Diploma in Animation Film Design from the National Institute of Design gave me a sense of timing experiences — surfacing information at the moment someone can use it. That's still the part I find interesting: systems that are hard to see all at once, and working out what someone needs to know, and when.

I enjoy cooking. Niki Segnit, Samin Nosrat and Yotam Ottolenghi are the ones I read, more for how they think about food as material than for what to make.

I have a daughter who is not quite two. Watching her work out how things fit together is the best part of my days, and it has quietly changed how I think about people meeting something for the first time.