About Speaking Contact Resume Get in touch

Photo placeholder — add your own!

Hi, I'm Ipsa.

I'm a Senior Product Designer with a passion for crafting digital experiences that are both beautiful and deeply functional. With over 8 years of experience, I've worked across fintech, e-commerce, health tech, and enterprise SaaS — always focusing on the people who use the products I design.

My approach blends strategic thinking with meticulous craft. I believe the best design happens when you truly understand the problem, challenge assumptions, and iterate relentlessly. I'm as comfortable facilitating a discovery workshop as I am pushing pixels in Figma.

When I'm not designing, you'll find me exploring the beautiful trails of Aotearoa New Zealand, sketching in my notebook, or hunting for the perfect flat white.

Design Philosophy

🎯

Purpose-Driven

Every design decision should serve the user's goals and the business objectives. No decoration for decoration's sake.

✨

Delightfully Simple

Complexity is easy. Simplicity is hard. I strive to make the complex feel effortless.

🔄

Always Iterating

Design is never finished. I believe in shipping, learning, and continuously improving.

Skills & Tools

Design Skills

  • User Research & Testing
  • Information Architecture
  • Interaction Design
  • Visual & UI Design
  • Design Systems
  • Prototyping & Animation
  • Workshop Facilitation
  • Design Strategy

Tools

  • Figma & FigJam
  • Sketch & Abstract
  • Framer & Principle
  • Miro & Notion
  • HTML, CSS & JavaScript
  • Webflow & Framer Sites
  • Jira & Linear
  • Analytics (Mixpanel, Amplitude)

Experience

2022 — Present

Senior Product Designer

TechCo

Leading design for the core product platform, managing a design system used by 40+ engineers, and mentoring junior designers.

2019 — 2022

Product Designer

FinTech Startup

Designed end-to-end mobile and web experiences for a consumer banking product serving 500K+ users.

2017 — 2019

UX Designer

Digital Agency

Delivered UX strategy and interface design for clients across healthcare, education, and retail.

Want to work together?

I'm always interested in hearing about new projects and opportunities.

Get in touch